MAX MARA

The Max Mara collection is characterized by a perfectly-judged colour palette and figure-flattering tailoring that enhance the essentialility of the most chic must-haves, as its icon coats. Sartorial tradition, luxury materials, experimentation and international feel: these are the distinctive traits of the Max Mara mood. The brand grounds its roots in the great Italian sartorial tradition. It's, in fact, in 1951, that Achille Maramotti, decided to dedicate himself to haute couture; a family passion passed down from his great-grandmother Marina Rinaldi, who in the late nineteenth century operated a luxury fashion house in the heart of Reggio Emilia. The very first collection is essential and precise, characterized by clean cuts and decisive lines. The success was immediate. Today, Max Mara is a model and reference point for Italian and international prèt-a-porter.