SPORTMAX

The Sportmax brand was born from the Max Mara creative team in '69 as a more practical and eclectic fashion proposal compared to the stylistic tradition of the fashion house. Sportmax stood out for having a strong, innovative spirit and fresh, experimental style. Sportmax, whilst being mindful of this rich Italian heritage, anticipates the themes of the day through constant research into cut, colour, textiles and technology. Sportmax fall winter 2023 collection is defined by continuous innovation in design combined with striking, unmistakable style